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A generic term generally referring to customized ring signal. The signal can be a polyphonic ringtone, which uses MIDI files to trigger a built-in ...


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How To "predict" Your Goods And Services Will Sell...before You
By Craig Garber, Thu Dec 8th

How would you feel if you got your ass kicked by a frog?

Because that's what happened to the new Coldplay CD that justcame out over in the UK this week -- it was immediately handedits first setback -- by a frog.

Seems that neither 2 years of pent-up demand from fans norseveral million dollars worth of promotion by Parlophone records(in the UK) or Capitol EMI (here in the U.S.) could save X & Y(the new Coldplay CD) from being knocked off the top of thecharts... by a mobile phone ringtone.


According to mobiletracker.net, "A ringtone made its way to thetop of the British singles chart this Sunday, topping Brit-rockgroup Coldplay. Ringtone Crazy Frog Axel F outsold Coldplay'sSpeed of Sound 4-1, making for a disapointing opening weekendfor the popular band.

Crazy Frog Axel F is based off the revving sound of a Swedishmo-ped. It marks the first time a ringtone made it to thesingles chart for conventional music sales. Interestinglyenough,

most of the ringtone's sales have come from a CD, notfrom digital download."

"This song is incredibly irritating and puerile and we're stilltrying to understand why people like it," said Gennaro Castaldo,a spokesman for (British retailer) HMV.

This just goes to show you, you must sell to "wants" and not to"expected wants" or "needs" if you want to come out ahead.

And remember this: You can't "create" demand. It's already outthere, all around you -- and believe me, there's plenty of it.

All you can do is tap into it, and then use your sales copy to"build" this already existing demand, into a hot sweaty frenzy.

So hop to it.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, righthere at: http://www.kingofcopy.com/tips/tiparchives.html

About the author:If you want to know how to consistently attract a steady streamof fresh new prospects, who are pre-qualified, eager, andexcited about buying from you, then Craig Garber -- recognizedby his peers as America's Top Direct-Response Copywriter -- canshow you exactly how to do this, step-by-step. Garber's writtenwinning promotions across a HUGE variety of industries and youcan see them all for yourself on his website athttp://www.kingofcopy.com

 

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