mogul Sean John Combs in which the name was taken from Combs' first and middle given names.

Part of what made sean john clothing popular in the streets of the urban community is the people that represents the brand. These people includes rappers such as T.I., Fabolous, The Game, Daddy Yankee, basketball stars including Dwayne Wade and Tristan Sooklal, plus models Tyson Beckford and Kevin Navayne, and Combs himself.

"I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it," said Combs in an interview. Since its launch, Sean John has recieved critical and commercial success. Through the support of both the fashion community and retailers, sean john has quickly grown from an urban label to an international brand.

Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.

In November 2008, Combs launched his latest men's perfume under the Sean John brand called "I Am King." On November 24th, 2008, he unveiled a new Times Square billboard for the "I Am King," line to replace his iconic Sean John ad. The giant billboard is currently the largest print ad in Times Square.

In addition to his clothing line, Combs owns an upscale restaurant chain called Justin's, named after his son. The current restaurant is in Atlanta; the original New York location was closed in September 2007. Combs is also the designer of the green Dallas Mavericks alternate jersey.

Controversies Within the Sean John

The clothing line became controversial in 2003 when it was discovered that factories producing the clothing in Honduras were violating Honduran labor law. Among the accusations put forth were that workers were subjected to body searches and paid sweatshop wages. Charles Kernaghan of the National Labor Committee, who first exposed the factory, is quoted in the New York Times as saying, "Sean Puff Daddy obviously has a lot of clout, he can literally do a lot overnight to help these workers."

In late 2006, MSNBC reported, "Macy's has pulled from its shelves and its Web site two styles of sean john hooded jackets, originally advertised as featuring faux fur, after an investigation by the nation's largest animal protection organization concluded that the garments were actually made from an animal called a "raccoon dog".

Combs said he had been unaware of the material, but as soon as he knew about it, he had his clothing line stop using the material. In 2008 he appeared in a Macy's commercial.
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